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Last updated on: March 2, 2024
We place great importance on ensuring transparency in the handling of personal data. This Privacy Policy explains what personal data we collect, for what purpose, and to whom we disclose it. To ensure a high level of transparency, this Privacy Policy is regularly reviewed and updated.
If you have any questions or concerns regarding our protection of your data, you can contact us at any time by email at info@peakpup.ch. The entity responsible for data processing carried out through this website is:
Claudia Winter
Römerweg 10
5079 Zeihen
Switzerland
Data Protection Officer:
Claudia Winter
info@peakpup.ch
We primarily process personal data that you provide to us or that we collect while operating our website. In some cases, we may also receive personal data about you from third parties. This may include the following categories:
We treat your data confidentially and in accordance with the purposes set forth in this Privacy Policy. In doing so, we ensure that our processing is transparent and proportionate.
If, in exceptional cases, we are unable to comply with these principles, the data processing may still be lawful because there is a justification. The following, in particular, may serve as justifications:
If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of that consent, unless we have another legal basis for doing so.
You may revoke your consent at any time by sending an email to the address listed in the legal notice. This does not affect any data processing that has already taken place.
We may need to use the services of third parties or affiliated companies and entrust them with the processing of your data (so-called “processors”). The categories of recipients are as follows:
We ensure that these third parties and our affiliates comply with data protection requirements and treat your personal information confidentially.
Under certain circumstances, we may also be required to disclose your personal data to government authorities.
We may have embedded links to our social media channels on our website. You can see these (typically indicated by corresponding icons). If you click on the icons, you will be redirected to our social media channels.
In this case, the social media providers will be notified that you are accessing their platform from our website. The social media providers may use the data collected in this way for their own purposes. Please note that we have no knowledge of the content of the transmitted data or how it is used by the operators.
Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are subject to the same data protection obligations as we are. The transfer may take place anywhere in the world.
If the level of data protection does not correspond to that of Switzerland, we will conduct a preliminary risk assessment and ensure through contractual provisions that the same level of protection as in Switzerland is guaranteed (e.g., through the European Commission’s new standard contractual clauses or other measures required by law). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the European Commission’s standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de
We store personal data only for as long as is necessary to fulfill the specific purposes for which the data was collected.
Data that we collect when you visit our website is retained for twelve months. An exception applies to analytics and tracking data, which may be retained for a longer period.
We retain contract data for a longer period because we are required to do so by law. In particular, we must retain business correspondence, executed contracts, and booking documents for up to 10 years. If we no longer need such data from you to perform our services, the data will be blocked, and we will use it only for accounting and tax purposes.
We will store your data securely and take all reasonable measures to protect it from loss, unauthorized access, misuse, or alteration.
Our business partners and employees who have access to your data are required to comply with data protection regulations. In some cases, we may need to forward your inquiries to our affiliated companies. Even in these cases, your data will be treated confidentially.
On our website, we use SSL (Secure Socket Layer) in conjunction with the highest level of encryption supported by your browser.
You may request information about the data we have stored about you at any time. Please send your request, along with proof of identity, to info@peakpup.ch.
You also have the right to receive your data in a commonly used file format if we process your data automatically and if:
We may restrict or refuse to provide information or disclose data if doing so would conflict with our legal obligations, our legitimate interests or those of the public, or the interests of a third party.
The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need further information from you. You will be notified of the extension in a timely manner, at least in writing.
You have the right to request the deletion or correction of your data at any time. We may deny your request if legal requirements oblige us to retain your data for a longer period or in its original form, or if a legal basis precludes your request.
Please note that exercising your rights may, under certain circumstances, conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g., early termination of the contract or financial consequences).
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch
We may change this Privacy Policy at any time. The changes will be posted on www.peakpup.ch; you will not be notified separately.
When you visit our website, certain data is automatically stored on our servers or on the servers of services and products that we use and/or have installed for the purposes of system administration, statistics, backups, or tracking. This data includes:
This data cannot be linked to any specific individual, and it is not combined with any other data sources. Log files are stored to ensure the proper functioning of the website and to safeguard the security of our information technology systems. This constitutes our legitimate interest.
The data is stored only for as long as is necessary to fulfill the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. Storing log files is absolutely necessary for the operation of the website; therefore, you do not have the option to object to this.
On our website, we use Google AdSense, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) for displaying advertisements.
Google AdSense uses cookies to analyze how visitors use the website. In addition, Google AdSense also uses so-called web beacons (invisible images). These web beacons allow information such as visitor traffic on the pages of this site to be analyzed.
The information generated by cookies and web beacons regarding the use of this website (including users’ IP addresses) and the delivery of advertising formats is transmitted to a Google server in the United States and stored there. This information may be shared by Google with its contractual partners. However, Google will not associate your IP address with any other data it holds about you.
You can prevent cookies from being installed by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all the features of our website to their full extent.
In addition, you can disable interest-based ads on Google as well as interest-based Google ads on the web (within the Google Display Network) in your browser by going to https://www.google.com/settings/ads and clicking the “Off” button, or by disabling them at https://www.aboutads.info/choices/. For more information about your settings options and Google’s privacy policy, visit https://www.google.com/intl/de/policies/privacy/?fg=1.
We use Google Ads on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). Google Ads enables us to place ads in Google search results and on the Google Display Network.
We use the online advertising program “Google Ads” on our website, including conversion tracking (visitor action analysis). Google Ads conversion tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
When you click on an ad served by Google, a conversion tracking cookie is placed on your device. These cookies have a limited validity period, do not contain any personal data, and therefore cannot be used to identify you personally. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page.
The information collected using the conversion cookie is used to generate conversion statistics. This allows us to determine the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
You can prevent cookies from being stored by adjusting the relevant technical settings in your browser. However, please note that in this case, you may not be able to use all features of this website to their full extent. You will then not be included in the conversion tracking statistics.
In addition, you can disable personalized ads in Google’s ad settings. For instructions on how to do this, visit https://support.google.com/My-Ad-Center-Help/answer/12155764.
On our website, we use the Google Publisher Tag, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The Google Publisher Tag enables us to efficiently manage and optimize advertising on our website.
When the Google Publisher Tag is integrated, cookies and similar technologies are stored on your device, and information about your use of our website—including your IP address—is transmitted to Google. Google may use this information to analyze your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet usage.
If you do not wish to receive targeted advertising, you can prevent cookies from being stored by adjusting your browser settings accordingly. Please note, however, that in this case you may not be able to use all features of this website to their full extent.
We use the Omnisend service, provided by Omnisend, LLC, Unit A3, Gateway Tower, 32 Western Gateway, London, E16 1YL, to send newsletters and email notifications.
When you sign up for our newsletter, the information you provide and your email address will be transmitted to Omnisend, where it will be stored and processed. This allows us to send you regular updates, offers, and information.
When you subscribe to the newsletter, your IP address and the date of your subscription will be stored. This information is stored solely for the purpose of providing evidence in the event that a third party misuses an email address and subscribes to the newsletter without the account holder’s knowledge.
Omnisend offers comprehensive analytics on how the newsletters we send are opened and used. These analytics are group-based and are not used by us for individual analysis.
The data stored by Omnisend will be deleted as soon as you unsubscribe from our newsletter. This does not affect data that we store for other purposes.
Omnisend has its own privacy policy and practices, which may differ from those of our website. For more information about Omnisend’s privacy practices, please visit: https://www.omnisend.com/data-processing-agreement/. If you have questions about the data collected by Omnisend or wish to exercise your rights regarding that data, you should contact Omnisend, LLC directly.
We use the TikTok Pixel on our website, an analytics tool provided by TikTok Pte. Ltd., 1 Keong Saik Road, Singapore 089109, Singapore (“TikTok”). The TikTok Pixel allows us to track user behavior after they have been redirected to our website by clicking on a TikTok ad. This enables us to measure the effectiveness of TikTok ads for statistical and market research purposes and to optimize our advertising efforts.
The information collected by the pixel is anonymous to us; in other words, we do not see the personal data of individual users. However, this data is stored and processed by TikTok, which allows it to be linked to the respective user profile and enables TikTok to use the data for its own advertising purposes, in accordance with the TikTok Privacy Policy.
If you are a TikTok member and are logged into your TikTok account while visiting our website, the data collected by the pixel will be linked to your TikTok account.
We use TikTok Pixel to analyze and optimize the effectiveness of our advertising campaigns. Data processing is based on our legitimate interest in targeted advertising and in analyzing the impact and effectiveness of such advertising.
We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses so-called “cookies,” which are text files stored on your computer that enable an analysis of your use of the website.
The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the United States and stored there. However, if IP anonymization is enabled on this website, Google will first truncate your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website and Internet usage.
The IP address transmitted by your browser as part of Google Analytics is not combined with any other data held by Google.
You can prevent cookies from being stored by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.
On our website, we use the Enhanced eCommerce feature of Google Analytics, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics Enhanced eCommerce enables detailed analysis of users’ purchasing behavior on our website and provides information about the purchasing process, such as which products were viewed or purchased most frequently and which marketing strategies are most effective.
Google Analytics uses “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is typically transmitted to a Google server in the United States and stored there.
Google will use this information on our behalf to analyze your use of the website, to generate reports on website activity and the effectiveness of our e-commerce strategies, and to provide us with other services related to website and Internet usage.
You can prevent cookies from being stored by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all features of this website to their full extent. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.
On our website, we use Google Call Conversion Tracking, an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This service allows us to measure the effectiveness of certain advertisements by tracking how many calls are generated by those ads.
If you arrive at our website via a Google ad and call us using the phone number provided, Google can recognize this and record it as a “conversion” for us. No personal information about the caller, such as their phone number or name, is transmitted to us in this process.
Google uses cookies and similar technologies to provide the service and track calls. These cookies are used to identify and track the ad that directed the user to the website and the source of the call.
If you do not wish to participate in tracking, you can opt out by disabling the Google Conversion Tracking cookie in your web browser’s user settings. You will then not be included in the conversion tracking statistics.
To manage website tags via a user interface, we use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Tag Manager itself (which implements the tags) is a cookie-free domain and does not process any personal data. The service triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If deactivation has been performed at the domain or cookie level, it remains in effect for all tracking tags implemented with Google Tag Manager.
Through the use of Google Tag Manager, scripts (known as “tags”) can be automatically activated on our website, and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website you visit, and other interactions during your visit to the website.
On our website, we use the “Google Tag Manager for WordPress” plugin, which enables the integration of Google Tag Manager—a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”)—into our WordPress-based website. This plugin allows us to manage and integrate various scripts and codes via a central interface.
Google Tag Manager itself (which implements the tags) is a cookie-free domain and does not process any personal data. The service triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If a deactivation has been set at the domain or cookie level, it remains in effect for all tracking tags implemented using Google Tag Manager.
When you use the “Google Tag Manager for WordPress” plugin, scripts (known as “tags”) may be automatically activated on our website, and data may be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the pages you visit on our website, and other interactions during your visit to the website.
We have integrated the open-source e-commerce platform WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). The implemented features result in data being transmitted to, stored by, and processed by Automattic Inc. In this privacy policy, we explain what data is involved, how the network uses this data, and how you can manage or prevent the storage of this data.
WooCommerce is an online store system that has been part of the WordPress directory since 2011 and was developed specifically for WordPress websites. It is a customizable, open-source e-commerce platform based on WordPress that has also been integrated into our website as a WordPress plugin.
We use this convenient online store solution to offer you our physical or digital products and services in the best possible way on our website. Our goal is to provide you with simple and easy access to our offerings so that you can find the products you want quickly and without hassle. With WooCommerce, we’ve found a great plugin that meets our requirements for an online store.
Information that you actively enter into a text field in our online store may be collected and stored by WooCommerce or Automattic. So, when you register with us or order a product, Automattic may collect, process, and store this data. In addition to your email address, name, or address, this may also include credit card or billing information. Automattic may subsequently use this information for its own marketing campaigns.
In addition, there is also information that Automattic automatically collects from you in what are known as server log files:
WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons) to, for example, clearly identify you as a user and potentially serve you interest-based ads. WooCommerce uses a variety of cookies that are set based on your actions. For example, when you add a product to your cart, a cookie is set to ensure that the product remains in your cart even if you leave our website and return at a later time.
Here is a sample list of cookies that may be set by WooCommerce:
Name: woocommerce_items_in_cart
Value: 1
Purpose: This cookie helps WooCommerce determine when the contents of the shopping cart change.
Expiration date: at the end of the session
Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204311246121-7
Purpose: This cookie is also used to detect and save changes to your shopping cart.
Expiration Date: At the end of the session
Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740311246121-4aa
Purpose: This cookie contains a unique identifier for you so that your shopping cart data can be retrieved from the database.
Expiration date: after 2 days
Unless there is a legal obligation to retain data for a longer period, WooCommerce deletes the data once it is no longer needed for the purposes for which it was stored. For example, server log files containing technical data about your browser and IP address are deleted after approximately 30 days. Until then, Automattic uses the data to analyze traffic on its own websites (such as all WordPress sites) and to resolve any potential issues. The data is stored on Automattic’s servers in the United States.
You have the right to access your personal data at any time and to object to its use and processing. You may also file a complaint with a government supervisory authority at any time.
In your browser, you also have the option to manage, delete, or disable cookies individually. Please note, however, that disabling or deleting cookies may have a negative impact on the functionality of our WooCommerce online store. Depending on which browser you use, the process for managing cookies varies slightly. Below are links to the instructions for the most common browsers:
Chrome: Delete, Enable, and Manage Cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and Managing Cookies
Microsoft Edge: Deleting and Managing Cookies
Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which governs the proper and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC.
For more details on the privacy policy and what data is collected by WooCommerce and how, visit https://automattic.com/privacy/, and for general information about WooCommerce, visit https://woocommerce.com/.
On our website, we use Google Maps, a mapping service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Maps allows us to embed interactive maps directly into the website and enables you to conveniently use the map feature, for example, to search for locations or plan your route.
When you visit the website, Google receives information indicating that you have accessed the corresponding page on our website. In addition, other data—in particular your IP address—is transmitted to Google and stored on Google’s servers. These servers may be located in the United States or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.
Google stores your data in the form of usage profiles and uses it for advertising, market research, and/or to tailor its website to your needs. This analysis is conducted in particular (even for users who are not logged in) to deliver targeted advertising.
You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google.
Our website embeds videos from YouTube, a platform operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you view the videos or click the play button, data—including your IP address and information about the browser you are using—is transmitted to Google’s servers and stored there. This data is used to deliver the video, monitor performance, and improve the user experience.
If you are signed in to your YouTube account, you are allowing YouTube to associate your browsing activity directly with your personal profile. You can prevent this by signing out of your YouTube account.
Our website is based on the WordPress platform, a content management system developed by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage, and publish content.
When you use our WordPress-based website, various types of data—including your IP address, the date and time of your visit, and information about the browser you are using—may be collected and stored. This data is used primarily for administrative purposes and to ensure the smooth operation of the website.
Some WordPress features, such as comments or contact forms, may collect additional personal data when you use them.
To protect against unwanted requests submitted via the online form on our website, we use the reCAPTCHA service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This verification process is designed to distinguish whether the input is being made by a human or, in an abusive manner, by automated, machine-based processing. As part of this verification, information such as your IP address or your behavior while filling out the form may be transmitted to Google.
For this purpose, your input is transmitted to Google and processed there. By using reCAPTCHA, you agree that the recognition you provide will be used in the digitization of old works. However, if IP anonymization is enabled on this website, your IP address will be truncated by Google beforehand within member states of the European Union or in other signatory states to the Agreement on the European Economic Area.
Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA is not combined with any other data held by Google.
Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Meta Ads enables us to run targeted ads to draw users’ attention to our products or services.
When you visit our website, Meta Ads may place a cookie on your device that allows us to analyze your use of the website. In addition, Meta may use this cookie to track your usage behavior across various websites and devices and, based on this information, display personalized advertisements.
The data collected by the cookie is transmitted to Meta and stored there. Meta may link this data to your Meta account (formerly Facebook account) and use it for its own advertising purposes.
To generally opt out of the use of cookies on your computer, you can configure your web browser so that cookies can no longer be stored on your computer or so that cookies that have already been stored are deleted. However, disabling cookies may prevent some features of our website from functioning properly.
For more information on how Meta Ads handles user data, please see Meta’s Privacy Policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use your data for advertising purposes, you can adjust the relevant settings in your Meta account.
We use Microsoft Clarity, a web analytics software, for our website. The service provider is the U.S. company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft processes your data in the United States, among other places. Clarity and Microsoft are active participants in the EU-U.S. Data Privacy Framework, which governs the proper and secure transfer of personal data belonging to EU citizens to the United States. For more information, please visit https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
In addition, Microsoft uses what are known as Standard Contractual Clauses (Art. 46, paras. 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are model clauses provided by the European Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the United States). Through the EU-U.S. Data Privacy Framework and the Standard Contractual Clauses, Microsoft commits to adhering to European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the U.S. These clauses are based on an implementing decision by the European Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information about Microsoft’s Standard Contractual Clauses, visit https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses
For more information about the data processed when using Microsoft, please see the Privacy Statement at https://privacy.microsoft.com/de-de/privacystatement.
BrainBox Generators
BrainBox Generators is a service provided by BrainBox Solutions GmbH, to identify all services on a website that are relevant to data protection and, among other things, to assist in drafting the privacy policy. No personal data is collected or processed in this process.
